|
|
Wallace
W. Abby
|
|
David
P. Morgan absorbs the scene at Englewood, Chicago, in
1953 at the beginning of his tenure as Trains
editor.
|
|
The
magazine was facing its own crisis in 1953. Of all the
technical innovations that helped railroads cut costs,
none brought more trouble for Morgan and his magazine
than the diesel locomotive. By the time Morgan had settled
into the editor’s office, that holy of holies
among the enthusiasts, the reciprocating steam locomotive,
had all but disappeared from main-line railroading.
Some rail enthusiasts believed that the pending
end of steam signaled the end of the railfan avocation
and, therefore, the end of the line for a magazine such
as Trains. Or so, anyway, thought Lucius Beebe. The
doyen of popular railroad writers had published a book
that Morgan had faulted for its vitriolic attack on
the diesel locomotive. A rhetorical firestorm ensued.
Beebe thundered in a February 1953 letter that the "pestilence"
of diesel locomotives had "removed railroading
almost altogether from the consciousness of Americans."
The steam era "had a claim on the imagination and
a hold on the romantic sensibilities," but now
railroading was "just another industrial convenience
without personality." In Beebe’s view, this
change doomed Trains to pure antiquarianism or "you
will have to fold" because readers will refuse
to pay for half-tones of "identical" diesel
locomotives. Morgan’s reply was uncharacteristically
bland, perhaps in deference to Beebe’s stature.
He referred to stable circulation figures, then conceded
that the steam engine represented "the most spectacular
single device in railroading." To say that the
romance and the avocation it inspired faced extinction,
however, hinged upon a "thesis which simply will
not hold water." And yet, as if to confirm Beebe’s
claim indirectly, the same issue carried a Morgan-penned
photo caption on the advantages of Centralized Traffic
Control that featured a 4-8-4 locomotive at the center
of the image. The Beebe-Morgan exchange merits
attention because it encapsulated the broader challenge
that Morgan had to address. As Beebe predicted, circulation
did, in fact, slide from 39,000 the year Morgan took
over to an all-time low of 34,000 in 1958. Nevertheless,
Morgan’s faith in a brighter tomorrow turned out
to be justified. Circulation began to rise in 1959 (the
same year that steam holdout Norfolk & Western announced
plans for complete dieselization) and reached 40,177
in 1962, which was also the first year that Trains turned
a profit. By 1970, circulation had grown to 57,378,
and by the end of his tenure, it reached 80,000.
Morgan had an interesting take on the situation
in an extended commentary that he wrote a decade after
Beebe’s blast …
|